On Thursday, USATF and USA Swimming announced that they’ve selected the One & All agency to lead the respective organizations.
“At USATF, we pride ourselves in our forward-thinking and innovative approach to driving commercial success,” USATF CEO Max Siegel said in a press release. “Combining our assets with those of USA Swimming, there’s not a more marketable or successful sports property. Doing so allows us to fully galvanize the opportunities in sponsorships for our NGB’s and athletes. We’re looking forward to working with One & All as we look to Paris 2024 and LA28 to expand our partners and pioneer the marketplace with USA Swimming.”
One & All will develop sponsorship marketing materials for both organizations, while also developing programs and strategies for the joint sales effort.
USA Swimming President and CEO Tim Hinchey III believes that by combining the resources and assets that both sports have, it will allow them to be on an even playing field with other sports.
“Our goal in this process was to identify an agency for the coming years that shares our values and vision and one that can secure partnerships to elevate our respective sports while providing the resources our athletes so richly deserve,” Tim Hinchey III said in a press release. “By combining the assets of USA Track & Field and USA Swimming, we can compete with any property in sports across the globe. We’ve been diligent in our process, and we believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond.”
