Name, Image, and Likeness (NIL) deals represent a significant shift in the world of college and amateur sports, allowing athletes to profit from their personal brand and reputation. These deals involve student-athletes monetizing their name, image, and likeness through endorsements, sponsorships, social media partnerships, or other commercial opportunities, without compromising their amateur status.

NIL deals enable athletes to capitalize on their popularity and social media presence, giving them the ability to earn income while still participating in collegiate and high school sports. This change in regulations has opened up new opportunities for athletes to take control of their personal brand and financial prospects.

Below is our tracker of track & field and cross country athletes who have deals which have been announced across various forms of media. Know of any NIL deals that should be added? Contact us here.